On this day in 1940, Leon Schlesinger Studios (later to become Warner Brothers Animation) invented Bugs Bunny.
The rabbit had a prehistory. A rabbit with some of the personality of Bugs, though looking very different, was originally featured in the film Porky's Hare Hunt, released on April 30, 1938. It was co-directed by Ben "Bugs" Hardaway and an uncredited Cal Dalton (who was responsible for the initial design of the rabbit). This cartoon has an almost identical plot to Porky's Duck Hunt with Daffy Duck replaced by a small white rabbit.
The rabbit introduces himself with the odd expression "Jiggers, fellers," and Mel Blanc gave the character a voice and laugh much like those he would later use for Woody Woodpecker. The rabbit character was popular enough with audiences that the staff decided to use it again.The white rabbit had an oval head and a shapeless body. In characterization, he was "a rural buffoon". He was loud, zany with a goofy, guttural laugh. Blanc provided him with a hayseed voice.
The rabbit comes back in Prest-O Change-O (1939), directed by Chuck Jones, where he is the pet rabbit of unseen character Sham-Fu the Magician. Two dogs, fleeing the local dogcatcher, enter his absent master's house. The rabbit harasses them but is ultimately bested by the bigger of the two dogs. This version of the rabbit was cool, graceful, and controlled. He retained the guttural laugh but was otherwise silent.
The rabbit's third appearance comes in Hare-um Scare-um (1939), directed again by Dalton and Hardaway. This cartoon—the first in which he is depicted as a gray bunny instead of a white one—is also notable as the rabbit's first singing role. Charlie Thorson, lead animator on the film, gave the character a name. He had written "Bugs' Bunny" on the model sheet that he drew for Hardaway. In promotional material for the cartoon, including a surviving 1939 presskit, the name on the model sheet was altered to become the rabbit's own name: Bugs Bunny, dropping the possessive to turn Hardaway's nickname into the rabbit's name.
Thorson had been approached by Tedd Pierce, head of the story department, and asked to design a better rabbit. The decision was influenced by Thorson's experience in designing hares. He had designed Max Hare in Toby Tortoise Returns (Disney, 1936). For Hardaway, Thorson created the model sheet previously mentioned, with six different rabbit poses. Thorson's model sheet is "a comic rendition of the stereotypical fuzzy bunny". He had a pear-shaped body with a protruding rear end. His face was flat and had large expressive eyes. He had an exaggerated long neck, gloved hands with three fingers, oversized feet, and a "smart aleck" grin. The end result was influenced by Walt Disney Animation Studios' tendency to draw animals in the style of cute infants.
In Jones' Elmer's Candid Camera (1940), the rabbit first meets Elmer Fudd. This time the rabbit looks more like the present-day Bugs, taller and with a similar face—but retaining the more primitive voice. Candid Camera's Elmer character design is also different: taller and chubbier in the face than the modern model, though Arthur Q. Bryan's character voice is already established.
While Porky's Hare Hunt was the first Warner Bros. cartoon to feature a Bugs Bunny-like rabbit, A Wild Hare, directed by Tex Avery and released on July 27, 1940, is widely considered to be the first official Bugs Bunny cartoon. It is the first film where both Elmer Fudd and Bugs, both redesigned by Bob Givens, are shown in their fully developed forms as hunter and tormentor, respectively; the first in which Mel Blanc uses what would become Bugs' standard voice; and the first in which Bugs uses his catchphrase, "What's up, Doc?" A Wild Hare was a huge success in theaters and received an Academy Award nomination for Best Cartoon Short Subject.
For the film, Avery asked Givens to remodel the rabbit. The result had a closer resemblance to Max Hare. He had a more elongated body, stood more erect, and looked more poised. If Thorson's rabbit looked like an infant, Givens' version looked like an adolescent. Blanc gave Bugs the voice of a city slicker. The rabbit was as audacious as he had been in Hare-um Scare-um and as cool and collected as in Prest-O Change-O.
The second full-fledged role for the mature Bugs, Chuck Jones' Elmer's Pet Rabbit (1941), is the first to use Bugs' name on-screen: it appears in a title card, "featuring Bugs Bunny," at the start of the film (which was edited in following the success of A Wild Hare). However, Bugs' voice and personality in this cartoon is noticeably different, and his design was slightly altered as well; Bugs' visual design is based on the prototype rabbit in Candid Camera, but with yellow gloves and no buck teeth, has a lower-pitched voice and a more aggressive, arrogant and thuggish personality instead of a fun-loving personality. After Pet Rabbit, however, subsequent Bugs appearances returned to normal: the Wild Hare visual design and personality returned, and Blanc re-used the Wild Hare voice characterization.
Hiawatha's Rabbit Hunt (1941), directed by Friz Freleng, became the second Bugs Bunny cartoon to receive an Academy Award nomination. The fact that it didn't win the award was later spoofed somewhat in What's Cookin' Doc? (1944), in which Bugs demands a recount (claiming to be a victim of "sa-bo-TAH-gee") after losing the Oscar to James Cagney and presents a clip from Hiawatha's Rabbit Hunt to prove his point.
Jones' classic What's Opera, Doc? (1957), casts Bugs and Elmer Fudd in a parody of Richard Wagner's Der Ring des Nibelungen. It was deemed "culturally significant" by the United States Library of Congress and selected for preservation in the National Film Registry in 1992, becoming the first cartoon short to receive this honor.
In the 1988 live-action/animated comedy, Who Framed Roger Rabbit, Bugs appeared as one of the inhabitants of Toontown. However, since the film was being produced by Disney, Warner Bros. would only allow the use of their biggest star if he got an equal amount of screen time as Disney's biggest star, Mickey Mouse. Because of this, both characters are always together in frame when onscreen. Roger Rabbit was also one of the final productions in which Mel Blanc voiced Bugs (as well as the other Looney Tunes characters) before his death in 1989.
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